Yanik Leroux

Dump your ex

Art Director

Lina Zhu


Copywriters

Sara Azad

Yanik Leroux


Account Manager

Paulina Nova Rodarte


The Ask

Increase accessory sales and get people to think Verizon when they’re looking to accessorize their home and phone.


Insights

We’ve almost all had “that” ex that we keep around because we don’t know how to get rid of them. And we all have “that” accessory that we keep around because we don’t know how to get rid it. 


Solution

We’re asking people to dump their ex-cessories at a Verizon store for a discount on their (one and only) accessory.


Big Idea

Dump your ex-cessory. Meet your accessory.