Yanik Leroux

Beat stains to the punch

Art & Copy

Yanik Leroux

The Ask

Create a stunt to show Scotchgard's effectiveness at shielding fabric from stains.


Insight

MMA is the stainy-est sport, and the cameras are always showing the action and its many stain-causing moments.


Idea

We take away the UFC's octagon ads… But scotchgard another.