Art Director
Alexandra Pharand
Copywriter
Yanik Leroux
Misinformation obscures the full picture. So we obscured our ads.
All to show it's best to get news at the source with CPAC, Parliament's live broadcast channel.
We see a clip from December In Committee From The House of Commons – National Defence – December 3, 2024 from 32:26 to 32:42. Cheryl Gallant speaks, but her face is obstructed by blocks. Her audio is muffled on certain words, pictured by a line in her speaking parts.
Every time a bit of her audio is muffled in the first part of her speech, a new block appears until it blocks 45% of the screen.
CHERYL: After Canada turned ____ near ____ into a bio-weapons lab during ____.
As the narrator speaks some of the blocks come together—a super appears within the blocks.
NARRATOR: You have a 45% chance of encountering misinformation during the election.
SUPER: 45% chance of encountering misinformation during the election.
The super disappears, except for “45%”, and the blocks move to obstruct other parts of the video.
CHERYL: …specifically for the development of ____ and ____ cluster bombs…
NARRATOR: To show you what’s at stake…
The blocks come together. A super appears around the “45%” within the conjoined blocks.
NARRATOR: We blocked out 45% of this MP’s speech.
SUPER: We blocked out 45% of this MP’s speech.
CHERYL: …do you know how ____ was disposed of?
We pause on silence after this moment, letting the gravity of what was just said sink in. The blocks disappear. We see Cheryl unobstructed. A super appears with the CPAC logo.
NARRATOR: Witness politics first-hand to get the full picture this election with CPAC.
SUPER: This election, get the full picture. Witness politics first-hand with CPAC.